Karen Tang, Jialiu Lin, Jason Hong, and Norman Sadeh


International Conference on Ubiquitous Computing (Ubicomp)


January 2010


The popularity of micro-blogging has made general-purpose information sharing a pervasive phenomenon. This trend is now impacting location sharing applications (LSAs) such that users are sharing their location data with a much wider and more diverse audience. In this paper, we describe this as social-driven sharing, distinguishing it from past examples of what we refer to as purpose-driven location sharing. We explore the differences between these two types of sharing by conducting a comparative two-week study with nine participants. We found significant differences in terms of users' decisions about what location information to share, their privacy concerns, and how privacy-preserving their disclosures were. Based on these results, we provide design implications for future LSAs.

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